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Item [19], designed to be torn out from McCall's magazine, promotes Baker's chocolate and coconut products. Includes 13 recipes using Baker's chocolate and coconut (some recipes also use Jell-O Instant Pudding and Pie Filling or Bird's Eye Cool Whip); and serving suggestion and product packaging illustrations. Sample recipes: Cinderella crisps, wickedly rich pie, and heavenly ambrosia.

Item [1] promotes Baker's chocolate and cocoa. Includes introduction with directions for melting and storing chocolate, brief descriptions of Baker products, and recommendation to use Swans Down Cake Flour and Calumet Baking Powder; recipe sections arranged according to product used: Baker's Unsweetened Chocolate, Baker's Semi-Sweet Chocolate Chips, Baker's German Sweet Chocolate, and Bakers 4-in-1 Cocoa Mix; illustrations of china figurine of trademark la belle chocolatière, serving suggestions, and product packaging; and index. Sample recipes: chocolate milk shake, luscious chocolate icebox cake, and tutti-frutti fudge. Marked: 2135.

Item [2] promotes Baker's chocolate and coconut products. Includes banner across corner of cover "Plus coconut section: Baker's book of coconut delights"; brief history of chocolate from Montezuma to Walter Baker; story of la belle chocolatière; directions for chocolate decorations and how to melt chocolate; brief history of use of coconut; tips for using coconut; illustrations of silhouette la belle chocolatière on every text page and serving suggestions; and index. Some recipes use wine, beer, or liquor as an ingredient. Sample recipes: Wellesley fudge cake, chocolate mousse pie au rhum, and pina colada cake. Prestamped card for subscribing to Favorite recipes magazine bound in. Marked: WPS 37500. Series: Favorite recipes; no. 3.

Item [3], prepared by Jehane Patenaude-Benoit for Canadian housewives, promotes Fry-Cadbury chocolate products. Includes recipes for cakes, frostings, desserts, cookies, fudges, candies, and beverages; tips on using chocolate; weights and measures; serving suggestion and product packaging illustrations; 7 blank p. at end for adding favorite recipes; and index. Sample recipes: chocolate chip sponge cake, Boston chocolate cream pie, and chewy chocolate caramels.

Item [4] promotes Ghirardelli Ground Chocolate. Includes brief history of chocolate from Columbus to founding and growth of Ghirardelli company in 1850s; 9 recipes using chocolate; and illustrations of Ghirardelli Square, serving suggestions, and product packaging. Sample recipes: Golden Gate fudge sauce and "Ghirardelli Square" cake.

Item [5] promotes Hershey's Baking Chocolate. Includes 11 recipes using chocolate; illustrated directions for making hot chocolate; and serving suggestion and product packaging illustrations. Sample recipes: everyday chocolate layer cake and chocolate soufflé.

Item [6] promotes Hershey's Kisses. Includes directions for making Christmas ornaments using Kisses, with illustrations. No recipes. Marked: Adv. F 332.

Item [7], pocket folder designed to look like bar of Hershey's chocolate with illustration of Hershey plant containing 1 booklet and 4 brochures, promotes Hershey's chocolates and confectionary. Includes 31 p. booklet, "The story of chocolate and cocoa," with history of chocolate; tribute to Milton Snavely Hershey; how cacao is grown; how chocolate, milk chocolate, and semi-sweet chocolate are made with flow chart; map showing world's cocoa-growing areas; story of the town of Hershey; illustrations of Milton Snavely Hershey, cacao beans, tools used in chocolate manufacture, Hershey Gardens, Hershey town plan, Hershey hotel, Milton Hershey School, and Milton S. Hershey Medical Center. Also includes 4 brochures of "Chocolate town classics" made with Hershey chocolate, with serving suggestion and product packaging illustrations. Sample recipes: picnic chocolate cake, velvety cocoa cream pie, and chocolate Swedish tea ring. Brochures marked: Adv. F. 244, Adv. F.245, Adv. F.246, and Adv. F.247, respectively.

Item [8] promotes Hershey's Cocoa. Includes directions for substituting cocoa mixtures for baking, pre-melted unsweetened, semi-sweet, and sweet cooking chocolate; advantages of using Hershey's Cocoa; over 100 recipes with index for each section; easy recipes marked with Kiss symbol; and serving suggestion illustrations on front and back cover. Sample recipes: wacky cocoa cake, cocoa divinity, and cocoa baked Alaska.