Search

The Gerald T. and Charlotte B. Maxson printed ephemera collection contains over 5,000 pieces of assorted ephemera, the majority of which were commercially printed in the United States during the mid to late 19th-century.

The Gerald T. and Charlotte B. Maxson printed ephemera collection contains over 5,000 pieces of assorted ephemera, the majority of which were commercially printed in the United States during the mid to late 19th-century.

The Maxson collection provides a valuable resource for the study of 19th-century visual culture, commercial advertising, and humor in addition to the role of gender, ethnicity, and race in advertising. American businesses are the predominant focus of the collection, though many international businesses are also represented. While trade cards are by far the most prevalent type of ephemera found in this collection, an extensive array of genres are present including die cut scrapbook pieces, photographs, engravings, maps, serials, and manuscript materials.

The 23 binders that house the Maxson collection were arranged by the collectors themselves. Items are organized somewhat randomly in terms of topical arrangement. While pockets of related materials can be found here and there (for instance, the entirety of Volume 16 contains circus-related items while Volume 11 contains an extensive number of Shaker-related materials), for the most part any given subject may appear in any given volume. In some cases, items are clustered as a result of having been acquired together or due to a documented common provenance. Occasional typed annotations written by the Maxsons help provide additional context for certain items.

The Maxson Collection Subject Index serves as a volume-level subject index for materials found throughout the binders. The subjects indexed here are generally representative of both visual and commercial content. In addition to more general subjects, many names of specific people, places, buildings, events, and organizations that appear in the materials have also been listed. Researchers engaging with this collection should be aware that they will encounter numerous examples of racist caricatures, especially ones depicting African American, Native American, Irish, and Chinese people.

Photographs (positive and negative), slides, and transparencies taken by the company's photographers to document company activities, products, services, employees at work and at leisure, company exhibits and commemorations, and the response of the company to natural disasters and civil disturbances.

In 1993, Michigan Bell as a corporate entity was subsumed within the Ameritech Corporation. As a by-product of this reorganization and the downsizing resulting from it, the company agreed to deposit with the Bentley Historical Library its extensive archive of photographic images. Totalling approximately one million images, the Michigan Bell Telephone Company photo archive consists of negatives, copy prints, and color transparencies taken in the period since World War II (the bulk beginning in 1949). The collection does not include photos taken since 1983; interspersed throughout, however, are numerous images from before 1949.

The collection has been maintained in the order received with two principal series: Positives and Negatives.

The content of the photographs in the two series varies considerably. Naturally the collection documents the products of the company (phones and other communication devices) and the services provided (e.g. employees at work or the company reacting to a specific customer need). These photos were taken both to inform the general public as accompaniment to press notices and advertising copy and as a communications vehicle within the company, informing employees through the company news publication, Tielines, of activities going on in other divisions of the company or among the various regional Bell offices.

More importantly perhaps, the collection has value for its documentation of events and activities that are common to all large companies. These include images relating to: 1. The activities of employees within the corporation at their work (office workers, repairmen, operators, various support personnel, managers, etc.); 2. The activities of employees outside their work routine as members of corporate social groups (i.e., the company baseball or ice hockey team), at home engaged in leisure time activities, or involved in company-sponsored charitable or public service functions; and 3. Commemorations of specific milestones or events (company parade floats, area office open houses, corporate displays at public events such as fairs, etc.).

In addition, the collection documents the extraordinary and unforeseen as the phone company reacts to events and emergencies not within its control (floods, tornadoes, fires, the 1967 Detroit riot, strikes, and the like) or as a participant in history-making events (the announcement in Ann Arbor of the success of the Salk polio vaccine or the preparation involved in the 1980 Republican National Convention that convened in Detroit).

Battle Creek, Michigan and Washington, D.C. family including C.W. (Charles William) Post, cereal manufacturer, and anti-union activist and founder of Post City, Texas; and his daughter Marjorie Merriweather Post, executive of General Foods Co., wife of U. S. ambassador to the Soviet Union, art collector, philanthropist, socialite, and Washington D.C. hostess. C.W. Post papers, largely concern labor-management relations, unionism, the Postum Company, currency reform, advertising, and matters of food and hygiene; Marjorie Merriweather Post papers document her social activities and travel, philanthropies art collections, and the maintenance and preservation of her homes and other possessions.

The Post family collection includes papers of businessman and food processor, C. W. Post, largely relating to labor-management relations, unionism, the Post Company, currency reform, advertising, and matters of food and hygiene; and papers, photographs, and sound recordings of his daughter, Marjorie Merriweather Post, General Foods executive and philanthropist, relating to social activities and engagements, philanthropies, and the maintenance and preservation of her homes and other possessions.

The C.W. Post papers consist of manuscript items and printed works created by C.W. Post and retained by his daughter, Marjorie Merriweather Post. The papers are arranged alphabetically by subject.