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Item [11] promotes Polar Brand Frozen Foods. Provides five reasons to purchase Polar brand frozen foods; consumer demands, easy to handle, no waste, no spoilage, sales boosters. List of Polar Brand fruits available and Polar Brand vegetables available. Illustrations include Polar Brand dealer selling woman frozen peas, woman storing vegetables in freezer, woman pouring frozen vegetables into boiling water. No recipes.

Item [12] promotes Henkel's Extra Fancy Flour. Provides a table of equivalents for teaspoon, tablespoon, cup, ounce, pound, gill, pint, quart, gallon. Foreword states that the recipes in the book have been both kitchen and laboratory tested. Cover illustration shows a frontier home with a woman baking at a table. Some recipes use wine or liquor as an ingredient. Variety of recipes for cakes, frostings, cookies, pies, muffins. Sample recipes: Yellow angel food cake, Mahogany cake, Peach dumplings.

Item [13] promotes Dreikorn's Orange Wrap Bread. Provides the hostess with unusual ideas for her next party. Party themes include bridge party, amateur night party, aviation party, circus party. Three pages are devoted to how to tell fortunes. Cover illustration is of a 1940s hostess asking herself "what kind of a party shall I give"? Sample recipes: Moscow canapés, Boston bean sandwich, Creole dried beef.

Item [14] promotes Centennial Flour. Foreword by Celia Lee, Director for Home Economics Department. Provides general information on flour, leavening agents, shortening, measuring, altitude for baking, yeast making. Photographs of breads, waffles, cookies, cakes. "MS recipe for cookies on back cover." Sample recipes: Brownie bars, Banana nut cake, Standard pancakes.

Item [15] promotes General Mills flour. Provides advice to business owners on the promotion of specialty breads in stores. Statistical data on bread consumption, sales promotion, window displays, budgeting. Background on bread through the ages beginning with prehistoric times and encompassing Egypt, Rome, and its role in the "average American diet." Variety of recipes for fruit breads, rye breads, quick breads, rolls, doughnuts. Sample recipes: Sesame egg twist bread, Fig bread, Orange bread.