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The Gerald T. and Charlotte B. Maxson printed ephemera collection contains over 5,000 pieces of assorted ephemera, the majority of which were commercially printed in the United States during the mid to late 19th-century.

The Gerald T. and Charlotte B. Maxson printed ephemera collection contains over 5,000 pieces of assorted ephemera, the majority of which were commercially printed in the United States during the mid to late 19th-century.

The Maxson collection provides a valuable resource for the study of 19th-century visual culture, commercial advertising, and humor in addition to the role of gender, ethnicity, and race in advertising. American businesses are the predominant focus of the collection, though many international businesses are also represented. While trade cards are by far the most prevalent type of ephemera found in this collection, an extensive array of genres are present including die cut scrapbook pieces, photographs, engravings, maps, serials, and manuscript materials.

The 23 binders that house the Maxson collection were arranged by the collectors themselves. Items are organized somewhat randomly in terms of topical arrangement. While pockets of related materials can be found here and there (for instance, the entirety of Volume 16 contains circus-related items while Volume 11 contains an extensive number of Shaker-related materials), for the most part any given subject may appear in any given volume. In some cases, items are clustered as a result of having been acquired together or due to a documented common provenance. Occasional typed annotations written by the Maxsons help provide additional context for certain items.

The Maxson Collection Subject Index serves as a volume-level subject index for materials found throughout the binders. The subjects indexed here are generally representative of both visual and commercial content. In addition to more general subjects, many names of specific people, places, buildings, events, and organizations that appear in the materials have also been listed. Researchers engaging with this collection should be aware that they will encounter numerous examples of racist caricatures, especially ones depicting African American, Native American, Irish, and Chinese people.

The Penrod/Hiawatha Company collection is mainly comprised of postcards, although some supplemental photographic items directed toward tourists is also included. The postcards, numbering more than 5,000, primarily are of the Michigan landscape and its towns and cities, covering every region of the state. Typical postcard themes dominate, particularly natural scenery, outdoor recreation, and shopping districts. The postcards date from the 1950s through the opening decades of the twenty-first century, although very few display copyright dates. The collection is divided into the following series.

1. Non-Postcard Items (calendars, brochures, booklets): Box 1
2. Non-Penrod/Hiawatha Postcards: Box 2
3. Penrod/Hiawatha Postcards, 1970s-1990s: Boxes 2-5
4. Penrod/Hiawatha Postcards, mid- to late 1990s: Boxes 5-6
5. Penrod/Hiawatha Postcards, late 1990s-2000): Boxes 6-7
6. Penrod/Hiawatha Postcards, 2001-2004: Box 8
7. Penrod/Hiawatha Postcards, 2005-2014: Box 9
8. Oversize and miscellaneous: Box 10

As batches of postcards are received every years, it was decided to arrange the items in blocks of time according to the date of their accession. Thus for the researcher interested in a specific city, it will be necessary to examine the listing for each of the series.