Item [10] promotes Kellogg's cereals. Includes recipes and one brief nursery rhyme verse. Sample recipes: Froot Loops fancies, chocolate scotcheroos, and Rice Krispies marshmallow treats. Marked: 998-0-2540.
Item [11] promotes Kellogg's bran products. Includes nutritional information about dietary fiber, fiber diet instructions, calorie and fiber counts in various food groups, volume conversion table, 1,200-calorie diet, 1,500-calorie diet, menu record space, advertisement, recipe, and product packaging illustrations. Sample recipes: bran muffins and bran banana bread.
Item [12] promotes Kretschmer Wheat Germ. Includes recipe index, cooking tips, nutritional information about wheat germ, and illustrations of product jars. Sample recipes: polka dot potato salad, tuna corn pudding, and banana pancakes.
Item [13] promotes Kellogg's bran cereals. Includes table of contents, fiber information, advertisements for Kellogg's bran cereals, menu ideas, advertisements and coupons for cookware, calorie-fiber counter, tips for how to work with the cereals, including how to crush them, and illustrations of product packaging and serving suggestions. Sample recipes: creamy yogurt chicken salad, sesame-poppy seed loaf, and crumb-topped zucchini and tomatoes. Marked: 0998-2-2550. Defective copy: p. 1-6 loose.
Item [14] promotes Grape Nuts cereal. Includes letter to consumer about the recipe contest for which Postum awarded cash prizes and the award-winning recipes. Sample recipes: Grape-Nuts queen pudding, Grape-Nuts Yosemite salad, and Grape-Nuts stuffed pepper. Marked: 5292.
Item [15] promotes Maypo and Maltex cereals. Includes recipes, cereal hints, product packaging and serving suggestion illustrations, and advertisement in the form of a note signed by Mary Pearl of the company's home economics dept. Sample recipes: Maypo toast, maple pudding, and coconut maple cookies.
Item [16] promotes Quaker oats. Includes table of contents, recipes, menu ideas, and serving suggestion illustrations. Sample recipes: polar chocolate delight, picnic kabobs, and ice cream crown oatmeal. Marked: Q.O.9-67W.
Item [17] promotes Quaker Oats cereals. Includes foreword by Lois Ross of Consumer Services Dept. and serving suggestion illustrations. Sample recipes: Peter Cottontail, pieces of eight, Quaker jack, Quispy chocolate chippers, candy-decked hoax hat, and royal fruit-nut bars.
Item [18] promotes Ralston-Purina cereals and crackers. Includes recipes and product packaging illustrations. Features festive red and yellow color scheme. Sample recipes: Ry-pizza, happy hot dogs, cinnamon crunch muffins. Marked: C 519B and 901.
Item [19] promotes Ralston-Purina cereals. Includes recipes. Features bold red and yellow color scheme and use of cartoon-like drawings of American Indians. Sample recipes: crackly corn casserole, Chex 'n chops, and eggplant pizza. Marked: C3075A and 908.