Creators include:
2 Linear Feet (4 small manuscript boxes)
Forms part of the Janice Bluestein Longone Culinary Archive. This collection includes materials promoting a wide variety of food products, ranging from snacks to salad dressings to pickles to desserts. Most are published by corporations that produce multiple, sometimes unrelated, food products. Publications date form 1873-1995, with most from the 1930s-1970s. Corporate authors of particular note include H. J. Heinz and Co., General Food Corporation, Hunt-Wesson Foods, and Kraft Foods.
Item [1] promotes Quaker rolled white oats. Includes poem about the Frolie grasshopper circus and very colorful youth-oriented illustration on each page, two of which feature patriotic themes. All pictures depict boxes of oats as props for the circus characters. No recipes.
Item [2] promotes Kellogg's cereals. Includes recipes, stain removal tips, weather secrets, interest-computing rules, table of birthstones and flowers, and weights and measures table; advertisements for various Kellogg's products; facts about Kellogg's ingredient use, production, and payroll; and illustrations of product packaging, period cars, and product use. Sample recipes: All-Bran muffins, Spanish corn, and Pep molasses cookies. Marked: No. 6704.
Item [3] promotes shredded wheat biscuits. Includes one recipe, information about digestion of shredded wheat, and offer of free copy of company's "Vital Question" cookbook. Sample recipe: shredded wheat with strawberries (only recipe in item). Series 72.
Item [4] promotes Kellogg's All-Bran. Includes recipes, medical advice, diet and weight-loss advice, calorie chart, menus, beauty ideas, history of bran, the seven-day diet for reducing constipation, FDA "ruling" on bran labeling, and nutrition information; and four-color illustrations of family life, the digestive system, food, fashions of the time including swimsuits, serving suggestions, and product packaging. Sample recipes: All-Bran corn bread with bacon, honey All-Bran pudding, and All-Bran muffins.
Item [5] promotes Maypo and Maltex oat cereals. Includes recipes, one advertisement, and illustrations of serving suggestions and product packaging. Sample recipes: coconut maple cookies, Indian pudding, and New England treat.
Item [6] promotes Kellogg's cereals. Includes recipes and calorie information. Sample recipes: Cocoa Krispies peanut butter squares, Rice Krispies marshmallow treats, and Scotch treats. Marked: 61-39-25-740.
Item [7] promotes Kellogg's cereals. Includes recipes and illustrations of serving suggestions. Sample recipes: Sugar Smacks nuggets, Special K cookies, and crunchy-top brownies. Marked: 65-39-742.
Item [8] promotes Cream of Rice cereal. Includes endorsement letter from New York physician Dr. Harry J. Johnson, recipes, advertisement, nutrition advice, suggested menus for both regular bland diet and low residue diet, and recipe categories for low fat, egg free, low salt, milk free, salt free, and wheat free diets, and product packaging illustrations. Item includes a loose letter from the company, with a business reply envelope, asking doctors to promote the booklet to their special-diet patients. Sample recipes: apricot rice cream, chicken souffle, and baked egg in rice nest.