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Item [14] promotes Centennial Flour. Foreword by Celia Lee, Director for Home Economics Department. Provides general information on flour, leavening agents, shortening, measuring, altitude for baking, yeast making. Photographs of breads, waffles, cookies, cakes. "MS recipe for cookies on back cover." Sample recipes: Brownie bars, Banana nut cake, Standard pancakes.

Item [15] promotes General Mills flour. Provides advice to business owners on the promotion of specialty breads in stores. Statistical data on bread consumption, sales promotion, window displays, budgeting. Background on bread through the ages beginning with prehistoric times and encompassing Egypt, Rome, and its role in the "average American diet." Variety of recipes for fruit breads, rye breads, quick breads, rolls, doughnuts. Sample recipes: Sesame egg twist bread, Fig bread, Orange bread.