Item [9] promotes Mazola oil. Includes recipes for salad dressings, salads, and fried foods; coupon for "The modern method of preparing delightful foods" (see Box 55, items [9] and [10]); and product packaging and serving suggestion illustrations. Sample recipes: jellied chicken cream salad and cubed potatoes O'Brien. Marked: Serial 568A.
Item [10] promotes Spry pure vegetable shortening. Includes recipes for cakes, pies, and fried entrees; coupon for free cook book, "What shall I cook today" (see Box 183, item [10]); product packaging and serving suggestion illustrations; and loose coupon for 10 c. off a can of Spry. Sample recipes: yellow layer cake and Southern fried chicken. Brochure marked 2046-S and coupon marked 3006 S.
Item [11] promotes Armour Star Pure Lard. Includes recipes for fried dishes, cakes, and pastry and product packaging and serving suggestion illustrations. Sample recipes: chicken and ham croquettes and quick coffee cake. Marked: Req. 536552.
Item [12] promotes Snowdrift pure vegetable shortening. Includes advantages of Snowdrift including its higher caloric value than other fats; tips on measurements, cake-making, pastry-making, and frying; recipes for cakes, icing, quick breads, pies, fried dishes, sauces, and candy; cover illustrations of serving suggestions; and index. Sample recipes: Golden Gate cake, graham nut muffins, and fruity dough nuts.
Item [13] promotes New Nucoa vegetable margarine. Includes comments on Nucoa's nutritional value, how it is made, acceptance by the American Medical Association, and approval of Good Housekeeping Bureau; advice on making cake batter and frosting cakes; cake, cookie, and frosting recipes; product packaging and serving suggestion illustrations; and index. Sample recipes: ginger tea cakes, date sticks, and fudge frosting. Marked: Form 973.
Item [14] promotes Parkay Margarine. Includes 10 recipes; directions for coloring, mixing, and molding margarine; nutrition information; illustrations of period dress, product packaging, and serving suggestions. Sample recipes: Hollandaise sauce and defense cake. Marked: 44804.
Item [15] promotes Spry shortening. Includes 2 recipes, serving suggestion illustration, and offer of Aunt Jenny's 52-p. cookbook. Sample recipe: gypsy nut muffins.
Item [16] promotes Spry shortening. Illustrated recipe for banana cream.
Item [17] promotes Homogenised Spry for French and pan frying. Includes advantages of using Spry for frying; list of equipment needed; illustrated directions for French frying; table of frying temperatures; French- and pan-fried recipes; illustrations of product packaging and serving suggestions; and index. Sample recipes: apple fritters, French fried eggplant, and quick French fries.
Item [18] promotes Kraft Oil for salad dressings, baking, and pan- and deep-frying. Includes recipes; tips for use; offer for additional copies; and product packaging and serving suggestion illustrations. Sample recipes: deluxe mustard dressing, pineapple upside down cake, and French fried shrimp. Marked: 9B-3051(S).