Item [13] promotes McNess products. Includes cake baking advice and cake recipes attributed to Edith Moore, Champion Cake Baker; endorsements, with endorsers' images, from Miss Marguerite Clark, 4-H Club Baking Expert, Hedda Hopper, Hollywood persona, Estelle Taylor, actress, Chester Morris, actor, and Leila Hyams, actress; recipes from Argentina, China, Denmark, France, Germany, Greece, Hungary, Italy, Norway, Poland, Russia, Spain, Sweden, and Switzerland in each country's language with English translations; popular American soup, baked good, entree, vegetable, salad, preserve, candy, and dessert recipes; images of factory, product packaging, and man, women, and children in period dress; advertisements for McNess Spices, Sarsparilla and Burdock Compound, McNess' Fly and Insect Killer, and other McNess products; section about trade with the McNess dealer, listing number of years company has been in business (since founding in 1908); and list of McNess products. Sample recipes: pan paraiso, spätzle, and borju velő palacsinta (calves' brain pancake). Damaged: 2nd copy missing front cover. 2 copies.